From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content What Smart Investors Know Savvy investors take the time to separate emotion from fact. Risk Perspective Is it possible to avoid loss? Not entirely, but you can attempt to manage risk. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.